Veer Shah

Veer focuses on identifying and evaluating potential acquisitions and supporting Cranemere’s operating companies. He currently works with the teams at Velocity Vehicle Group and Crossroads Equipment Lease & Finance.

Prior to joining Cranemere, Veer was an Investment Banking Analyst in the Consumer Group at Harris Williams, where he advised clients on mergers and acquisitions across branded consumer products, franchising, and multi-unit businesses. He graduated from Vanderbilt University with a B.A. in Human and Organizational Development and minors in Business and Economics, where he also served as Student Body President.

What I like best about Cranemere is…
We represent a rare kind of investing: long-term, values-driven, and grounded in business ethics. In today’s world, where companies face pressure to balance profit with purpose, I believe the private sector has never had a more important role. Cranemere recognizes that the businesses we help build aren’t just financial assets. They are employers, community members, stewards of the environment, and contributors to society.

I define success as…
By how you live each day than by any single milestone. For me, it shows up in the small moments: listening to a favorite podcast on the way to work, grabbing lunch with colleagues at a go-to spot, or feeling that quiet sense of clarity when something clicks. If you approach each day with energy and appreciation, you are already living a meaningful life.

My upbringing influenced who I am today because…
My parents came to this country determined to build a better life, working long hours in convenience stores to support our family. I grew up in that world, doing homework behind the counter, sharing birthday cake with customers, and mopping the floors before closing. Even on the hardest days, my parents worked with a smile. They showed me and my younger brother that attitude is everything and that with hard work and resilience you can build something that lasts.

The travel experience that has shaped me most is…
Trekking the Manaslu Circuit in Nepal meant carrying a fifty pound backpack from lowland forests to snow-covered peaks over two weeks. The long stretches of silence and thin air kept me fully present, focused only on the next step. Without simple comforts like clean water, warmth, or a comfortable bed, I gained a lasting appreciation for them. It was exhausting, humbling, and deeply meditative. Out there, with no distractions, life becomes simple. It reset how I think about discomfort, pace, and what really matters.

When I’m not working, I’m…
Recharging through movement, whether it is playing sports like basketball or tennis, going on a long run, or lifting. Movement has always been how I reset. That habit extends into how I take care of myself, from what I eat to how I recover, because your body sets the tone for everything else. When you take care of it, your energy and mindset follow.