Area of Focus Design and Manufacturing

Partnership Date 2015

Headquarters Cypress, California

Cranemere is the sort of partner a CEO can only dream of. They are truly invested in my business, my people and our vision. They allocate the time and resources needed to build great companies.

Paul DeVries

Paul DeVries

Co-Founder & CEO

Company Profile

Innovative design and manufacturing company with a growing group of brands, utilizing a powerful made-to-order, mass-customization business model

Exemplis is a leading designer and manufacturer with a growing family of brands that includes Symmetry, SitOnIt Seating, Timbuk2, X-Chair, Mavix, HealthyBack, Albany Park, and Edloe Finch. Exemplis’ approach is built on a mass-customized business model that enables it to produce and deliver high-quality products in less than a week at attractive prices, providing meaningful value to customers.

SitOnIt Seating, now with over 1,000 employees, was the company’s first brand and has developed into one of the leading office furniture providers in the United States. Its award-winning product suite includes mass-customized and made-to-order chairs, lobby/lounge seating, tables, benching, desking and accessories.

Exemplis was founded in 1996 and is based in southern California. It employs over 1,000 people and operates manufacturing facilities in California, Florida and Mexico with showrooms in Los Angeles, San Francisco, Chicago and New York. Exemplis operates on one simple principal: “It’s about the customer. All our brands continuously innovate so that our customers get what they want, how they want it and when they want it.” Moreover, its lean manufacturing practices allow Exemplis to conserve resources, eliminate waste and design responsible products that are durable and long-lasting.

Partnership Highlights

  • Cranemere partnered with Paul DeVries, co-founder & CEO of Exemplis, in 2015 to buy out his former partner and recapitalize the business.
  • Paul selected Cranemere due to its partnership-based approach, focus on business building, and commitment to the long term. He wanted a partner to help the business capture its full long-term potential.
  • Since the Exemplis and Cranemere partnership, the company has completed four acquisitions, adding leading brands including Symmetry, Timbuk2, X-Chair, Mavix, HealthyBack, Edloe Finch, and Albany Park.
  • Albany Park is a leading direct-to-consumer home furnishing brands focused on the residential upholstered furniture market (sofas, armchairs, ottomans), and other home furniture products.